Digital Metrics Field Guide Excerpt: What Did 197 Metrics, 150 Studies and 12...
Journal of Advertising Research (JAR) excerpted a bit from the Digital Metrics Field Guide. They took my final essay and added four of the contributed pieces on digital measurement today from the...
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Social Media ROI … Oversimplification is a “measurement menace.”
Measurement authority Katie Paine has a take no prisoners series on measurement menaces. Her current installment calls out companies that create simplistic indexes, such as Social Chorus and their...
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